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Shirumisha Kwayu
Surely Goodness and Mercy shall follow me all the days of my life
Forget the former things: Do not dwell on the past. See, I am doing a new thing! Now it springs up: Do you not perceive it? I am making a way in the wilderness and streams in wasteland. Break camps and advance!

Publications

Kwayu, S., 2020. The influence of social media on processes, structure and strategies within organisations (Doctoral dissertation, Nottingham Trent University).

Kwayu, S., Abubakre, M. and Lal, B., 2020. " The influence of informal social media practices on knowledge sharing and work processes within organization." International Journal of Information Management, p. 102280

Kwayu, S., 2020. Social media ecosystem and its influence on small business strategic practices. In E Service. IntechOPen

Lal, B., Ismagilova, E., Dwivedi, Y.K. and Kwayu, S., 2020. Return on investment in social media marketing: Literature review and suggestion for future research. In Digital and Social Media Marketing (pp. 3-17). Springer, Cham

Kwayu, S., Lal, B. and Abubakre, M., 2019, June. Influence of social media practices on the fusion of strategies within organisations. In International Working Conference on Transfer and Diffusion of IT (pp.5133-528). Springer, Cham.

Kwayu, S., Lal, B. and Abubakre, M., 2018. Enhancing organisational competitiveness via social media-a strategy as practice perspective. Information Systems Frontiers, 20(3), pp.439-456.

Kwayu, S., Lal, B. and Abubakre, M., 2018, June. The influence of social media on engendering strategic organisational practices–The case of two Tanzanian telecommunications companies. In International Working Conference on Transfer and Diffusion of IT (pp. 47-59). Springer, Cham.

Kwayu, S., Lal, B. and Abubakre, M., 2018. The impact of social media on internal communications in the Tanzanian telecom industry. In Emerging Markets from a Multidisciplinary Perspective (pp. 119-131). Springer, Cham.

Kwayu, S., Lal, B. and Abubakre, M., 2016, September. Strategy reformation? Materialization of social media in telecom industry. In Conference on e-Business, e-Services and e-Society (pp. 31-41). Springer, Cham.